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Jordan Kemp, VP, Digital Product Management, Marriott Vacations Worldwide
The admin dashboard is essential for streamlining corporate processes. Businesses must be able to easily manage all aspects of content development and distribution using the CMS they use, thanks to an accessible interface.
Businesses have much control over their websites' content, features, and style thanks to content management systems (CMS). With the aid of a user-friendly interface and content management systems, businesses can now design and manage websites in the age of digital transformation without the need for a web developer. However, it isn't easy to pick the right content management system for your company, with abundant choices available.
The significant aspects that a high-quality content management system needs to provide for users are listed below.
User-Friendly Interface
The admin dashboard is essential for streamlining corporate processes. Businesses must easily manage all aspects of content development and distribution using the CMS they use, thanks to an accessible interface. Planning the content's publication, monitoring visitor comments, installing various plugins, and evaluating the effectiveness of the content are all part of this process.
Users may get a bird's eye perspective of the content workflow with a unified dashboard, simplifying the production process. Additionally, it makes teamwork easier.
Content Editor/ Rich Text Editor
The process of creating content takes time in itself. The success of a business is heavily dependent on producing high-quality content optimized for SEO, offering relevant data, and providing solid examples. Most organizations today want robust content editing features in their CMS to save time on content production.
Businesses may utilize that time for content production when they engage competent content editors to assemble and show their material on their websites more quickly. Content/rich text editors make it easy for businesses to generate various content, including blog articles, landing pages, and contact forms. The CMS users select must make it easy to add content, graphics, videos, forms, CTAs, and many more to any website.
Content staging tools
Businesses should often update their website design while ensuring that the updated design improves the user experience. This is to stay on top of the continuously evolving innovation and content industry trends.
Many companies must, however, take their websites offline while implementing these significant adjustments. Visitors to the website might not have a positive experience due to this potential disruption. As a result, businesses need to spend money on a CMS that enables them to preview and stage material before launching a website.
Before implementing the updates and modifications on the live website, businesses may test the changes and ensure the website functions correctly by using a content staging site. This guarantees the website is free of problems and gives users a consistent experience.
Built-in SEO Tools
The search algorithms used by search engines are continually changing, which has an impact on business rankings. Effective on-page optimization for search engines is therefore urgently needed.
Businesses may boost their chances of appearing primarily on search engine results pages by ensuring their websites adhere to SEO best practices using a content management system (CMS) with built-in SEO capabilities. Offering pertinent ideas will also assist businesses in optimizing their content by adding page titles, meta descriptions, alternative text for photos, and more.
To ensure that search engines crawl the website & index all of its pages, the integrated SEO tools also automatically create sitemaps.
Scalability
Content delivery across many channels, including websites, social media, landing pages, and email newsletters, is crucial as more businesses implement omnichannel marketing strategies. With no barriers, a headless CMS enables companies to provide content efficiently across various channels, interfaces, and devices.
A headless CMS provides the ability to "make once, distribute anywhere" by isolating content pieces from their display. By enabling them to easily add additional channels to the system and display the current content on them, it aids enterprises in scaling their content distribution efforts.
Security
Although technology has made many organizations' operations simpler, it has also made them more vulnerable to cyberattacks. Cybercrimes have risen sharply, including data breaches, email fraud, bank fraud, cyber extortion, and numerous others. To safeguard their organizations from cybercrime, many corporations are investing in cybersecurity.
By 2027, it is expected that global cybersecurity investment will amount to $346 billion. Therefore, selecting a CMS that provides exceptional security to shield corporate data and consumer information from online misuse is essential. Additionally, it safeguards the brand's reputation in target markets.